Your music deserves to be heard.

1. Positioning Yourself as a Professional

• The mindset shift: you are a service provider, not just a performer
• What venues, agents and promoters look for in the first 10 seconds

2. The Musician's CV and Cover Letter

• What goes in a music-specific CV
• Writing a cover letter or pitch email that gets read
• Common mistakes that get applications ignored

3. The Electronic Press Kit (EPK)

• What a professional EPK actually needs
• Compiling and structuring it
• EPK mistakes that make bookers skip past you

1. Defining Your Artist Brand

• What "brand" actually means for a musician
• A SWOT exercise adapted for artists
• Identifying your target audience

2. Platform-by-Platform Profile Optimisation

• Instagram
• TikTok
• YouTube
• Keeping a consistent visual identity across all three

3. Content Pillars and Sustainable Content Creation

• What content pillars are and why they prevent burnout
• Building your own pillar framework
• Batching and planning content

1. How the Music Business Actually Works

• The two copyrights in every song
• Who gets paid, and how
• Why collecting societies (PROs) exist
• Old model vs. streaming model: how money flows today

2. Digital Distribution

• What a distributor actually does for you
• Comparing DistroKid, TuneCore and Ditto Music
• What to check before signing up
• Choosing the right distributor for your goals

3. Copyright Basics for Independent Artists (UK, US & EU)

• What copyright protects, and what it doesn't
• Automatic copyright vs. formal registration
• The composition/master split in practice
• Common copyright myths, debunked